Aristocrat Leisure Limited is a leading purveyor of gaming machinery, headquartered at North Ryde, Australia. The company possesses fifty long years of hardcore gaming technology experience. An international staff count of two thousand personnel supports the supply if various gaming products and services to clients across the globe. In Australia, Aristocrat is ‘The’ gaming supplier; competition is nowhere close to the company. Be it quality, service, numbers Aristocrat is just way ahead. Using this base strength as a launch pad, Aristocrat has been able to foray into other parts of a world and delivered successfully. Today the entire gaming industry recognizes Aristocrat as a provider of high quality supplier of innovative technologies and products.
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The spread is wide and Aristocrat has developed a collective chain of more than 200 centers of operation in various countries. The company states its vision ‘Aristocrat aims to become the leading provider of gaming solutions. Imagination, focus and creativity play major roles in achieving this vision.’ Key people from the industry would agree that the company is well on its way to achieve that target.
Products & Services
Aristocrat is best known for pioneering the slot machine games (wicked winnings is a good example), their machines are far more entertaining and technologically ahead of the competition, making them a sure favorite among casinos of many countries around the world. The entire products & Services line is quite diversified, it includes, electronic gaming machines, 360 degree gaming solutions, electronic tables, peripheral equipment, developing gaming systems and providing after sales services.
The sheer diversity of Aristocrat’s offerings demands categorization and sub-categorization at multiple levels. The main categories include – Games, Cabinets, Complete Systems, Lotteries, Online Gaming and Technology Services. These Heads are further divided into sub categories. Let’s have a look at some major heads.
- Bonus Bank – These games include a combination of the bank theme and the trademark ante bet feature. These games come in a wide variety and each one is unique and interactive.
- Multiline – Multiline games work on the concept of using line combinations throughout reels for winning. This line has seen great success and some names include Queen of the Nile, King of the Nile and Dolphin Treasure.
- Power Play – This category includes the new Ante Bet featuring games. This option opens doors to new features and experiences for the player. Power Play is a result of the success of Ante Bet games.
- Reel Power & Xtra Reel Power – With Reel Power games players have the ability to buy reels in place of lines. Xtra Reel Power games come with a 4x5 reel format, with a minimum bet of 40 credits to pay all the reels.
- Standalone Progressive – These games come with a single level jackpot. Two level jackpots as available in Double Standalone Progressives.
- Hyperlink – This is an Aristocrat patent in the progressive gaming field. It is a four level jackpot, triggered randomly and connected to banks of gaming machines.
- Player Choice Multigame – Games included under this category let’s a player choose one out of four games on a single screen.
- Xtreme Mystery – This specialty product links together three level jackpot with other high performing games.
- Multi-Site Progressive – These games are progressive jackpots, linking machines from various venues through a network. This translates into a higher frequency of jackpot trigger and bigger prizes. A gambler’s favorite.
Gaming cabinets by Aristocrat are admired by a very large pool of slot machine buyers and players. There are many types of cabinets offered by the company. For example, the Award winning VERVE hd Cabinet series. This series features two 21.5” HD screens, panoramic digital audio and programmable buttons. Other categories are Viridian, Viridian Hybrid etc.
Systems are showcased through two major sub categories, namely – System 7000 Prime and Oasis 360. Each of them provides a variety of highly flexible and diverse possibility of gaming management modules. The Systems 7000 Prime modules include – Cash Deck, Membership, Player Tracking etc. And, Oasis 360 modules are Black Bart, Bonus Points, Count Interface, FloorLogix etc.
Beyond the numbers and brilliance of achievements, Aristocrat makes a big effort towards the responsible gaming aspect of the industry. Having tied up with the Gaming Technologies Association of Australia (GTA), the company has developed many responsible gaming platforms and formats. Success and responsibility both have been desired and well earned by Aristocrat.
The roaring and consistent success of Aristocrat would not have been possible without a core team of managers and leaders. As of now, the organization is spearheaded by CEO Jamie Odell, who has been with the organization since 2009. Prior to joining Aristocrat, Jamie has served many coveted organizations in senior positions. Jamie has earned masters in business administration from the University of Sussex, UK. He is supported by teammates – CFO and Company secretary Toni Corsanos, Managing Director (Australia & New Zealand) Trevor Croker, Chief Supply Officer Jason Walbridge and many other highly talented and motivated personalities.